Privacy Policy

The Sleep Health Organization, Inc.
Last reviewed: April 2026

This Privacy Policy describes how The Sleep Health Organization, Inc. collects, uses, stores, and protects your personal information when you use our website, services, courses, and programs. It also explains your privacy rights and how applicable law protects you.

By accessing or using our website at www.thesleephealth.org, enrolling in any SHO course or program, or purchasing any SHO product or service, you agree to the collection and use of your information in accordance with this Privacy Policy.

Please read this policy carefully. If you do not agree with its terms, please do not use our website or services.

01. DEFINITIONS

The following terms are used throughout this Privacy Policy:

Account means a unique account created for you to access our Service or parts of our Service.

Company (referred to as "SHO," "we," "us," or "our") refers to The Sleep Health Organization, Inc., 5063 North Service Road, Suite 100, Burlington, ON L7L 5H6, Canada.

Cookies are small files placed on your device by a website that contain details of your browsing activity and preferences.

Country refers to Ontario, Canada.

Device means any device used to access our Service, including a computer, mobile phone, or tablet.

Personal Data means any information that relates to an identified or identifiable individual.

Service refers to the SHO website at www.thesleephealth.org  and all associated platforms, courses, and programs.

Service Provider means any third-party company or individual engaged by SHO to facilitate, deliver, or support the Service.

Usage Data means data collected automatically through your use of the Service, such as pages visited, time spent, and device information.

You means the individual accessing or using the Service, or the organization on whose behalf that individual is acting.

02. INFORMATION WE COLLECT

Personal Data

When you use our Service, create an account, enroll in a course, or contact us, we may collect the following personally identifiable information:

• First name and last name
• Email address
• Phone number
• Mailing address, city, province or state, postal or ZIP code, country
• Professional designation and credentials (for clinician accounts)
• Payment information (processed securely through our third-party payment processor; SHO does not store full payment card details)
• Course enrollment and completion records
• CME credit documentation

Usage Data

Usage Data is collected automatically when you use our Service and may include:

• Your device IP address
• Browser type and version
• Pages visited and time spent on each page
• Date and time of your visit
• Unique device identifiers
• Mobile device type and operating system
• Referral source

Information from Third-Party Services

If you choose to register or log in using a third-party service such as Google, Facebook, LinkedIn, or Twitter, we may receive information associated with your account on that service, including your name, email address, and profile information. You may also choose to share additional information with us through those platforms.

03. TRACKING TECHNOLOGIES & COOKIES

We use cookies and similar tracking technologies including web beacons, pixel tags, and scripts to operate our Service, analyze usage, and improve your experience.

Types of cookies we use:

• Essential Cookies
• Type: Session cookies
• Purpose: Required for the website to function. They authenticate users and enable core features. These cannot be disabled.

Cookie Consent Cookies
Type: Persistent cookies
Purpose: Record whether you have accepted or declined the use of cookies on our website.

Functionality Cookies
Type: Persistent cookies
Purpose: Remember your preferences and login details so you do not need to re-enter them on each visit.

Analytics Cookies
Type: Persistent cookies
Purpose: Help us understand how visitors use our website so we can improve it. We use Google Analytics 4 and Microsoft Clarity for this purpose.

Marketing & Advertising Cookies
Type: Persistent cookies
Purpose: Used to show relevant content about SHO and SHIP™ on other platforms. We use the Meta Pixel (Instagram and Facebook) and LinkedIn Insight Tag for this purpose.

You may manage your cookie preferences at any time using the cookie consent banner on our website. You may also instruct your browser to refuse all cookies, though some parts of the Service may not function correctly if you do so.

For a full list of third-party cookies used on our website, refer to our cookie consent tool.

04. HOW WE USE YOUR INFORMATION

SHO uses your personal data for the following purposes:

• To provide and operate the Service, including processing course enrollments and managing your account
• To verify your professional credentials for clinician-facing programs and CME accreditation
• To issue certificates of completion and CME credit documentation
• To process payments and send order confirmations
• To communicate with you about your account, enrollment, or support requests
• To send educational newsletters, program updates, and promotional content about SHO and SHIP™ (you may unsubscribe at any time)
• To comply with CASL and applicable anti-spam legislation governing commercial electronic messages
• To improve our website, courses, and services through analytics and usage data
• To detect, prevent, and address fraud, security issues, or technical problems
• To comply with legal obligations
• To evaluate or conduct a business transfer, merger, or reorganization, in which your personal data may be among the assets involved

05. HOW WE SHARE YOUR INFORMATION

SHO does not sell your personal data. We may share your information only in the following circumstances:

With Service Providers: We share data with trusted third-party providers who assist us in operating the Service, including payment processors, email marketing platforms, course delivery platforms, and analytics providers. These providers are contractually required to protect your data and use it only for the purposes for which it was disclosed.

With Accrediting Bodies: For CME-accredited programs, we may share course completion data with the Royal College of Physicians and Surgeons of Canada or the College of Family Physicians of Canada as required for credit verification.

With Professional Partners: We may share relevant information with institutional or organizational partners who have a legitimate educational relationship with SHO, subject to appropriate data protection agreements.

For Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will provide notice before your data becomes subject to a different privacy policy.

For Legal Compliance: We may disclose your personal data if required by law, court order, or valid request from a public authority, or if we believe disclosure is necessary to protect the rights, property, or safety of SHO, our users, or the public.

With Your Consent: We may share your information for any other purpose with your explicit consent.

06. THIRD-PARTY SERVICES WE USE

The following third-party services are active on our website. Each has its own privacy policy governing their use of your data.

• Google Analytics 4 analytics.google.com/policies/privacy 
• Google Tag Manager policies.google.com/privacy
• Microsoft Clarity privacy.microsoft.com/privacystatement
• Meta Pixel facebook.com/privacy/policy
• LinkedIn Insight Tag linkedin.com/legal/privacy-policy
• Kajabi (course platform) kajabi.com/policies/privacy
• Payment processor (subject to processor's privacy policy at time of purchase)

We encourage you to review the privacy policies of these third-party services.

07. DATA RETENTION

SHO retains your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law.

Account and enrollment data is retained for the duration of your account and for a reasonable period following closure to comply with legal obligations, resolve disputes, and enforce agreements.

CME credit and course completion records are retained in accordance with the requirements of the relevant accrediting bodies.

Usage data and analytics data are generally retained for shorter periods unless required for security or legal purposes.

Payment transaction records are retained as required by Canadian tax and financial record-keeping laws.

When your data is no longer required, it is securely deleted or anonymized.

08. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to access: You may request a copy of the personal data we hold about you.
• Right to correction: You may request that we correct inaccurate or incomplete information.
• Right to deletion: You may request that we delete your personal data, subject to legal retention obligations.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.
• Right to object: You may object to certain types of data processing, including direct marketing.
• Right to data portability: You may request your data in a portable format where technically feasible.
• Right to opt out of marketing: You may unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us directly.

To exercise any of these rights, please contact us at [email protected]. We will respond to all requests within 30 days. We may need to verify your identity before processing your request.

Jurisdiction-Specific Rights

Canada (PIPEDA / CASL): You have the right to access and correct your personal information and to withdraw consent to commercial electronic messages at any time.
United States (CCPA): California residents have the right to know, delete, and opt out of the sale of personal information. SHO does not sell personal information.
Australia (Privacy Act 1988): You have the right to access and correct your personal information held by SHO.
New Zealand (Privacy Act 2020): You have the right to access and correct personal information and to make a complaint to the Privacy Commissioner.

09. DATA SECURITY

The security of your personal data is important to us. SHO implements commercially reasonable technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction.

These measures include encrypted data transmission (HTTPS), access controls, and secure third-party payment processing. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

If you have reason to believe your interaction with us is no longer secure, please contact us immediately at [email protected].

10. INTERNATIONAL DATA TRANSFERS

SHO is based in Ontario, Canada. If you access our Service from outside Canada, your personal data may be transferred to and processed in Canada or other countries where our service providers operate. Data protection laws in those countries may differ from those in your jurisdiction.

By using our Service, you consent to your information being transferred to and processed in Canada and other jurisdictions in accordance with this Privacy Policy. SHO takes reasonable steps to ensure that any international transfers of personal data are subject to appropriate safeguards.

11. CHILDREN'S PRIVACY

Our Service is not directed to individuals under the age of 13. SHO does not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at [email protected] and we will take steps to remove that information from our records.

Where consent is required as a legal basis for processing and your country requires parental consent for minors, we may require verification of parental consent before collecting or using that information.

12. LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to third-party websites for reference or convenience. SHO does not endorse, control, or take responsibility for the content or privacy practices of any third-party website. We strongly encourage you to review the privacy policy of every website you visit.

13. CHANGES TO THIS PRIVACY POLICY

SHO may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make changes, we will update the Last reviewed date at the top of this page.

For material changes, we will make reasonable efforts to notify you by email or by posting a prominent notice on our website prior to the change taking effect. Your continued use of our Service after any update constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or how SHO handles your personal data, please contact us directly.

The Sleep Health Organization, Inc.
5063 North Service Road, Suite 100
Burlington, ON L7L 5H6
Canada

Email: [email protected] 
Website: www.thesleephealth.org 

Terms & Conditions: https://www.thesleephealth.org/pages/terms-conditions 
Legal & Disclaimer: https://www.thesleephealth.org/pages/legal 

Last reviewed: April 2026